Feasibility Analysis

Abstract: This course is about developing analytical and conceptual skills required to test the feasibility of a business concept. In broad terms, the focus of a feasibility study involves undertaking activities that may help determine whether one should go forward with an opportunity. The process of feasibility analysis involves identifying, evaluating and determining whether to exploit an opportunity. (It should be noted that a business plan would be developed after a feasibility analysis has determined that the business concept can be successfully exploited. The business plan provides the details of how the entrepreneur will successfully execute the business concept.) In the feasibility analysis class students learn a number of practical skills and techniques that are applied to opportunities that teams of students explore. The creation of a feasibility study is the primary activity of the class. The course involves a significant amount of outside work that is time consuming, ambiguous, complex, and multi-functional, in nature. Feasibility analysis forces students to: undertake a significant amount of field research; develop and think critically about business concepts; answer fundamental questions about strategic, marketing, financial, operational, and human resource issues about business concepts; and then reach a decision about going forward to start the businesses that are proposed.

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