Tags: Marketing
Loading...
Displaying 1 of 1 results.
Marketing Management, Fall 2002
| Rating: | |
| Type: | Course Related Materials |
Subject: Business
Collection: MIT OpenCourseWare
Grade Level:
Post-secondary
Abstract: Provides an overview of the major areas in marketing. Introduces the concept of marketing as a means of creating value for consumers. Emphasis placed on understanding consumer needs and behavior. Coverage includes the major tools of the marketing mix: segmentation and positioning, product development ... More »
